The idea behind Doers
Doers of London was founded in 2019 by self-made entrepreneurs who saw a gap in an impossibly cluttered grooming market. Premium price tags didn't always mean clean ingredients, and natural products didn't always perform when it mattered.
What was missing was a brand that spoke to us — people who see beyond the bells and whistles and judge something by its substance. So we built one.
Products that keep their word.
Do more, not less
Focused formulations that work harder so your routine can be simpler. The more you use them, the less you need.
Premium from nature
Natural ingredients with traceable origins, green biotechnology and green chemistry. Performance you can feel.
Honestly priced
Premium performance and quality ingredients at a price you can maintain. Quality shouldn't be a luxury tax.
Never static
Small batches mean we keep improving formulations and packaging. Better every release, not perfect once.
What we leave out.
Every Doers formulation is free from the ingredients we don't want on our own skin — and we don't think you should either.
- Parabens
- PEGs
- SLS
- SLES
- Silicones
- Mineral oils
- Glycols
- TEA
- DEA
- Synthetic fragrances
- Synthetic colours
And what we put in.
Traceable naturals
Natural ingredients with documented origins, sourced through green biotechnology and green chemistry.
Vegan Society approved
Every formulation is certified vegan and cruelty-free by the Vegan Society.
Dermatologically tested
Every product is dermatologically tested to reduce the risk of skin irritation.
Ultra-low nickel
Every production batch tested to contain less than 0.00001% nickel — among the strictest standards in the industry.
Packaging that respects what it carries.
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Aluminium first
We substitute plastic with aluminium wherever it reduces overall footprint.
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Post-consumer recycled
When plastic is genuinely the better choice, we use recyclable plastic derived from post-consumer recycled material.
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Less, and FSC-certified
We minimise secondary packaging where possible. Where it's needed, it's FSC-certified paper.
Partnered with ClearForMe.
To prove what's in our products — not just claim it — we partner with ClearForMe, the leading independent ingredient transparency platform. Their database of more than 1.6 million ingredients sources its facts from the World Health Organization, the U.S. FDA, the European Commission, the Personal Care Products Council and the National Institute of Health.
Scan the QR code on any Doers product to see every ingredient explained in plain language, sourced from neutral authorities, not us.