Demetri Nicolaou Bespoke Tailor W1

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“Use all the negativity, and turn it into fuel that can motivate you.”

A. Tell us about your grind - what do you do/make/create?

I founded Demetri Bespoke to fill a void in the luxury menswear industry, I felt that bespoke tailoring is yet to be approachable to the modern man. So my goal is to create a modern tailoring experience.
I create custom suits with unique cuts and silhouettes, which give a modern aesthetic that is perfectly tailored to emphasize any of the masculine physiques. My focus is to provide all my clients with a slimmer fitting garment, that looks and feels like it was made specifically for their unique frame.

B. What makes London special to work and create in?

You’re more likely to make a bigger impact creatively in this city than in any other city because London literally lives and breathes the stuff. In my opinion London is the best city to progress your career and progress it quickly, more so than anywhere else!

C. What is your morning ritual?

My typical morning starts with a gym workout. Waking up at 5:30am helps me start the day right and get into a positive mindset, allowing me to think about my goals, dreams and ambitions. I like to call this my happy hour!

D. What makes you want to get up early, or put in the extra time until something is perfect?

Doing what you love! A quote I have always followed is that ‘if you do what you love,  you will never work a day in your life’.

E. When do you feel the most pride in what you do?

The best part about making custom clothing is making someone feel good about themselves. I want guys to feel a certain way when they leave with a suit, shirt or accessory. The fact that they are giving me their time and allowing me to give them my experience is fulfilling.

F. How would you define 'success'?

Success to me is happiness. In my eyes you know you’re successful when you’re happy for no reason. When you don’t attach your happiness to anything or anyone.

G. How does how you look and feel affect your work?

I strongly believe that if you look good, you feel good! There is no better feeling then putting on a suit that has been made specifically for you. I really think a well-tailored suit gives me the confidence I need to take on anything.

H. What’s your greatest motivation

My motivation everyday is to be become someone my future kids can look up to.

I. What's your advice for the other Doers out there?

“If you don’t build your dream, someone else will hire you to help them build theirs”.


I have always been a big dreamer ever since I was a kid, and was told many times that I am not realistic by multiple people. There will always be people who put you down and don’t realise your true potential. But use all of that negativity and turn it into fuel, fuel that can motivate you more to move closer to accomplishing what you are trying to achieve. Even if you fail get back up and try again and don’t ever give up on that dream!

Check out Demetri's work at:

and stay up to date on his instagram